How We Generated ₹4.7 Million for a Keto-Diet Brand in India

Abdul Rasheed PC

March 30, 2024

Generated ₹4.7 Million with an Ad Spend of ₹2.2 Million for a Keto-Diet Brand

This case study explores how we helped a Keto-Diet Brand in India achieve significant revenue growth through a strategic Facebook Ads campaign. The brand offered healthy and convenient meal options designed to replace lunch, but faced challenges with profitability due to high cost-per-acquisition (CPA) on their ads. To scale their business, they needed to reduce CPA while maintaining return on ad spend (ROAS) during expansion.

The Challenge

The Keto-diet brand offered a healthy and convenient lunch solution, but their ads suffered from high CPA, hindering their profitability. To achieve scale, they required a strategy to effectively reduce CPA while upholding ROAS.

Our Solution

We developed a comprehensive two-pronged strategy focused on lowering CPA and increasing average order value (AOV).

Testing and Optimization: We doubled the rate of creative testing compared to prior efforts, ensuring ROAS remained stable during scaling. We created new creatives emphasizing the convenience and health benefits of the brand’s meal options. Extensive testing guaranteed these creatives resonated with the target audience and compelled them to take action.
Holistic Approach: We adopted a holistic approach to address the challenge. This included efforts to improve AOV and conversion rate optimization (CRO). We optimized the website’s user experience, streamlined the checkout process, and implemented a post-purchase upsell strategy.
Real-time Ad Matrix Bidding: To effectively reduce CPA, we transitioned from manual bidding to a more sophisticated approach. Utilizing cost caps and implementing a real-time Ad Matrix Bidding strategy, we successfully decreased CPAs by 35%. This allowed the brand to enhance profitability while maintaining ROAS during scaling.
Ad Optimization: We implemented several techniques to optimize the Keto-diet brand’s ads. This included A/B testing ad copy and visuals, refining targeting parameters, and optimizing bidding strategies.
Website Optimization: To improve AOV and CRO, we optimized the Keto-diet brand’s website for user-friendliness and easy navigation. This involved improving page load times, streamlining the checkout process, and implementing trust signals like customer reviews and security badges.
Unique Creative Messaging: We leveraged user-generated content (UGCs) and static direct-response ads to communicate the right messaging. High pricing posed a challenge, so we addressed it by displaying per-day and per-meal pricing.

Outcomes

Through our comprehensive strategy, the Keto-diet brand achieved a revenue of ₹4,700,580, a significant increase from their previous revenue. The ad spend for the campaign was ₹2,223,530, resulting in an impressive return on ad spend (ROAS) of 2.15X. The campaign also led to a substantial rise in website traffic and brand awareness for the Keto-diet brand.

Actionable Tips

Here are some key takeaways from this case study that you can apply to your Facebook Ads campaigns:

Test More Creatives: Test ad creatives at a higher frequency to ensure they resonate with your target audience and compel them to take action. This will also help you avoid ad fatigue.
Focus on AOV and CRO: Prioritize increasing AOV and CRO to enhance profitability and reduce CPA.
Real-time Bidding Strategies: Utilize cost caps and implement a real-time bidding strategy to effectively reduce CPA.
Holistic Approach: Take a holistic approach to address challenges, focusing on areas like ad optimization, website optimization, and post-purchase upsells.
Continuous Monitoring and Optimization: Continuously monitor and optimize your ads and website to ensure they perform at their best and maintain profitability.
Transparent Pricing: To overcome high pricing concerns, always display per-day or per-meal costs. For example, instead of just the total price, showcase “Replace your unhealthy lunch for just ₹29/day or ₹13/meal.”

By following these tips, you can create successful Facebook Ads campaigns that generate significant revenue and increase profitability for your e-commerce brand in India.