I specialize in Performance Marketing Analytics
Hey there! I’m Abdul Rasheed, a performance marketing specialist with a passion in Analytics. I help businesses achieve explosive growth through data-driven strategies.
Why Analytics is Important in Performance Marketing?
In today’s digital marketing landscape, data is the lifeblood of success. Performance marketing, with its focus on measurable results and clear goal achievement, thrives on the power of in-depth analytics. By meticulously analyzing data from your marketing campaigns, I can help you gain a comprehensive understanding of customer acquisition costs, campaign effectiveness across various channels, and the overall return on investment (ROI) of your marketing efforts. This empowers you to make informed decisions about where to allocate your marketing budget for maximum impact, identify areas for improvement, and ultimately achieve your marketing goals.
I Measuring ROI and Attribution in Performance Marketing Analytics
I’m a seasoned performance marketing specialist with a deep passion for analytics. I go beyond the surface level, delving into the intricacies of data to provide actionable insights that fuel successful campaigns. Here’s what I do:
Measure ROI
I don’t just track clicks; I calculate true return on investment (ROI) using various methods, including customer lifetime value (CLV). By knowing ROI, I can decide where to put your money and how to make campaigns better.
Attribution Models:
Attribution models are frameworks used to attribute conversions and sales to specific marketing channels or touch points along the customer journey. Common attribution models include first-touch attribution, last-touch attribution, and linear attribution.
Multi-Touch Attribution:
Multi-touch models know that sales come from many channel interactions, unlike single-touch models that give all credit to one interaction. Multi-touch models share credit across many interactions based on their impact on the customer journey.
Algorithmic Attribution:
Using AI-powered tools analyze massive datasets and complex customer journeys to precisely attribute credit for conversions across every touchpoint. This insight helps to optimize your campaigns for maximum impact.
Cross-Channel Attribution:
Today’s fragmented digital landscape presents challenges in cross-channel attribution. I navigate these complexities by employing sophisticated techniques to overcome privacy restrictions and unify data from various sources, ensuring accurate attribution.
Collaborate with Me
I’m a performance analytics specialist with a proven track record of helping businesses achieve exceptional results. I’ll work tirelessly to optimize your campaigns, maximize your ROI, and propel your brand to new heights.
Ready to Take Your Performance Marketing to the Next Level?
Ready to unleash the power of data and transform your performance marketing efforts? Let’s discuss your specific needs and goals. Schedule a free consultation today!
Appreciations
See what loyal, satisfied people have to say about my service we provide. Read their testimonials below.
I’ve had the pleasure of collaborating with Abdul Rasheed on consulting projects. His expertise in performance marketing techniques is truly impressive. I highly recommend his services to anyone looking to optimize their marketing efforts.
Abdul Latheef
Ex Meta Certified Trainer
During his time as a digital marketing trainer at TPM Academy, I had the privilege of working with Abdul. His knowledge and insights into performance marketing are invaluable, making him a true asset to any marketing team.
Mohammed Labeeb
Founder, TPM Academy
Through Abdul Rasheed’s expertise in social media marketing, Blue Sapphire has experienced significant growth in our gold and diamond sales. His understanding of the target audience and strategic campaigns have been key contributors to our success.
Thaslim Rahman
Marketing Head, Blue Sapphire
As a fellow performance marketer at Livnox Media Agency, I’ve witnessed Abdul’s dedication to achieving results. His strategic approach ensures campaigns deliver tangible ROI.
Hasnath
Founder, Livnox Media
I’ve had the privilege of working with Abdul on consulting projects for Signa Productions. His ability to analyze data and craft effective marketing strategies has been instrumental in staff training and business growth.
Spivy Bastin
BDM, Signa Productions
At Oriental Healthcare, we’ve seen tremendous success thanks to Abdul’s e-commerce marketing strategies. His data-driven approach has led to a significant improvement in our ROI.
Muhammed Shefi
Founder, Oriental Healthcare